We gave designers all-you-can-eat access to a library of font families, shared revenue with our partners, and carefully cultivated our business as it began to grow.Īnd grow it did. We could sell fonts as a service, and use a subscription model to eliminate Byzantine licensing and usage issues. Second, we could innovate on the business side as well. They could focus instead on creativity and expression. Designers using our platform would no longer have to track browser hacks and bulletproof syntax. First, by serving hosted fonts, we could provide compatibility to all browsers and devices - both old and still to come - using the latest, most up-to-date best practices. We quickly realized we could do two really interesting things. We asked ourselves what would happen at the intersection between web design and cloud computing. On the server side, a similarly important shift was happening: processing and storage could be rented by the hour and scaled at will. Firefox, Safari, and Chrome were leapfrogging each other with amazing new capabilities, including the long-neglected spec. At the end of 2008, HTML5 and CSS3 were becoming both viable and popular. It seems odd to look back not even three years with a sense of nostalgia, but the environment in which we build the web has changed so much in so little time. The response was immediate and not completely positive, but we’d fired the starter’s pistol.

We set up shop in a former morgue, sketched out a plan, and nervously published our first blog post. When the four of us founded this company, nobody knew if it would even work. Not very long ago, web fonts were a curious and controversial debate. But perhaps even more significantly, this represents a huge step forward in bringing fonts to the web. There honestly is no better place for us to continue building our platform. Part of that announcement is very big news for us: Typekit has been acquired by Adobe. Just a few moments ago, Adobe’s CTO Kevin Lynch took the stage at their annual MAX conference and explained the company’s Creative Cloud strategy.

Adobe type kit mail designer pro